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Guide
Tuesday, March 25, 2025
Marketing General Inc.
Download Your Free Guide to 2025 Membership Marketing Metrics!
‘Know the numbers’ is the best advice that anyone can give you when it comes to membership marketing. And yet, math doesn’t usually make it to the top of the list when people think about membership.
Guide
Tuesday, March 25, 2025
Marketing General Inc.
Download Your Free MGI Renewal Guide!
It is almost impossible to lose money on renewal efforts. And it almost always costs more to re-acquire a member than it does to renew them. We’ve taken our 40 years of membership marketing experience and put together this renewal guide to help.
Research / Report
Tuesday, March 25, 2025
Marketing General Inc.
2024 Membership Marketing Benchmarking Report
Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership.
Research / Report
Thursday, April 18, 2024
Marketing General Inc.
The 2024 Association Economic Outlook Report
We are delighted to announce the release of the much-anticipated 2024 Association Economic Outlook Report. This comprehensive report offers invaluable insights into the expectations and strategies of associations for the year ahead.
Podcast
Tuesday, January 23, 2024
Marketing General Inc.
Associations Can (and Should) Advertise on TV in 2024!
A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Research / Report
Thursday, January 11, 2024
Marketing General Inc.
